I have been selected as one of 50 people in the nation to have the honor being an "Electra Hero" and I couldn't be more stoked because bikes are my passion and this means that I permeated my experience into enough people to get this nomination. Everyday at work I strive to enhance the cycling experience of complete strangers. Electra Bicycle Company makes my job easy by making no-nonsense products that work damn good. Electra is a San Diego based company, with their corporate headquarters located in Encinitas, California. I'm planning to pedal out there soon for a visit to check it out.