I have been selected as one of 50 people in the nation to have the honor being an "Electra Hero" and I couldn't be more stoked because bikes are my passion and this means that I permeated my experience into enough people to get this nomination. Everyday at work I strive to enhance the cycling experience of complete strangers. Electra Bicycle Company makes my job easy by making no-nonsense products that work damn good. Electra is a San Diego based company, with their corporate headquarters located in Encinitas, California. I'm planning to pedal out there soon for a visit to check it out.
I grew up in a small beach community where everyone rides their bikes everywhere. A community where not everyone shaves their legs or wears spandex; or even wants to everytime they go for a ride. The first bike I picked myself was a hybrid from Sports Chalet that was too big and never road well. I remeber the gears chattering constantly and the brakes being so loud I never needed a bell or horn. after that experience I needed simplicity, I needed a cruiser. I road everywhere on my beach cruiser growing up. I have been selected as one of 50 people in the nation to have the honor being an "Electra Hero" and I couldn't be more stoked because bikes are my passion and this means that I permeated my experience into enough people to get this nomination. Everyday at work I strive to enhance the cycling experience of complete strangers. Electra Bicycle Company makes my job easy by making no-nonsense products that work damn good. Electra is a San Diego based company, with their corporate headquarters located in Encinitas, California. I'm planning to pedal out there soon for a visit to check it out.
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Who is bojac?My whole life revolves around the two wheeled human power multiplier that is the bicycle. My name is Jacob Abrantes, better known as Bojac (an anagram for Jacob) I am 27 years old and I ride bicycles in San Diego, California. I have been commuting, no joke, since I was 4 years old. Now as an adult, bicycles are my life. I try to ride as much as I can, my favorite place to train is Mount Soledad in La Jolla. I try to foster cycling in everyone that I meet, almost everyday I make another rider out of an ordinary person. Cycling is my therapy; my bike is my therapist. Bikes saved my life and gave me a purpose. Bicycles can save the world. blah blah blah lets ride! Archives
September 2018
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